Top 5 books for SEO professionals and Newbies

1. The Art of SEO

Though there are frequent changes to Googles algorithm , you need a firm base of understanding of how SEO works. I recommend this book if you are starting out as it is great starting guide for the fundamentals

2. SEO Made Simple (Second Edition): Strategies For Dominating The World’s Largest Search Engine

This is one of those extremely practical books. It tells you step by step how to do seo, including best practices, pitfalls to avoid and ways to jump ahead on search. The author clearly outlines the steps needed to search engine optimize your website. I have recommended this book to many of my friends and business contacts who are interested in learning about SEO. If you are a small business owner or a blogger and would like to get more traffic your site, this is the book you need.

3. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

One of those overlooked and easily misunderstood topics. Analytics are very important to understanding what you are doing is working. This book will help you dive deeper into getting information that can make a difference to you and your clients websites.

4. Convert!: Designing Web Sites to Increase Traffic and Conversion

This is one of my personal favorites and I highly recommend it! This takes you beyond design and SEO and helps you understand how to convert visitors to buyers, yet its more than a gimmicky marketing book, it’s a real life look at how simple tweaks can increase conversion rates. MUST READ!

5. Advanced Google adwords

Combining a great adwords campaign with great organic results can crush your competition!. It is very important to know how to tweak a good adwords campaign or you can easily throw money out the door! I started with this book and worked through he concepts to build several solid campaigns to help me get business!